The distillers of Seven Tiki have rolled out a new spiced rum.

The Fijian product is made from Polynesian sugar cane, baked Indonesian nutmeg, Madagascar vanilla and water drawn from beneath Fiji’s volcanic highlands.

It will be interesting to see what sort of impact it has on the consumer market, where Captain Morgan has what looks like a stranglehold on the spiced rum niche. When I helped judge the 4th annual Polished Palate International Rum Competition earlier this year, no entry was deemed worthy of a gold medal in that category.

The new Seven Tiki spiced rum is 35% alcohol by volume (70 proof, compared to the company’s regular 80-proof rum). Initially, it is being sold in California and Florida only at a suggested retail price of $19.99 for the 750ml bottle.