Serrallés is losing Captain Morgan and so has a big incentive to boost sales of its Don Q product.
I have to say that the Don Q Grand Anejo is an excellent way to boost sales.. wonderful stuff.
Rumpundit.
August 12, 2009 10:45 AM Eastern Daylight Time
Serrallés USA Teams with USBG, Elevating Spirits Knowledge Worldwide
DALLAS–(BUSINESS WIRE)–Serrallés USA, exclusive importers of Don Q, Puerto Rico`s Premium Rum, is proud to announce an educational partnership with the United States Bartenders’ Guild (USBG) supporting the elevation of the craft of bartenders in the US. Don Q will work closely with individual chapters and their membership, providing education on the history, allure, production and usage of rums of all types while providing beverage professionals with the educational support they need to journey through the three levels of the USBG Master Accreditation Program. Since the beginning of the year, the United States Bartenders’ Guild has offered a testing system created by a board consisting of the country’s foremost beverage alcohol professionals and spirits education leaders creating a standard of accreditation for aspiring Master Mixologists. The program was developed to raise the standard for the beverage alcohol industry and elevate bartending to a recognized profession.
The Master Accreditation Program consists of three tiers USBG Spirits Professional, USBG Advanced Bartender & the USBG Master Mixologist levels respectively.
“We are excited to be associated with the USBG as it is such an established and prestigious organization” said John Eason, VP, National Sales Manager “There is much we can learn from each other in this partnership, as Don Q is one of the world’s most established spirits brands, rich in over 150 years of tradition & heritage. As rum is one of the most versatile and mixable of all spirits we are pleased to offer our authentic Puerto Rican Rum, as a base for some of the world’s great bartenders to work with.”
John Meisler, Midwest Regional Manager For Serrallés USA will work closely with the Ponce, Puerto Rico based Master Blender, Silvia Santiago, to provide the most relevant information to each chapter on a consistent bases, as well as serve as an ongoing reference asset to the USBG for the rum category.
“We are looking forward to bringing in depth rum education to our chapters through our partnership with Don Q. The brand’s deep tradition and heritage will be a great inspiration to share with our members.” Liz Edwards, National Director of Brand Partnerships for the USBG.
About Don Q Rum
Since 1865, the Serrallés family has consistently produced the finest rums in the world under the Don Q brand, including Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Grand Añejo and Don Q Limón. Serrallés USA announced it will welcome Don Q Mojito and Don Q Coco, its newest additions to the flavored rum category.
About USBG
The USBG is the largest network of professional bartenders in the U.S. who come together to share the craft of mixology. With over 60 years of presence in the United States and International coverage in affiliation with the International Bartender’s Association (IBA) in over 50 countries, the United States Bartenders’ Guild is setting the standard for the profession throughout the country.
With the resurgence and increasing popularity of the cocktail, there is a high demand for creative and professional bartenders. As an industry leader, the USBG is responsible for educating its members about current trends while encouraging them to start new ones. Please visit us at www.usbg.org.
About Serrallés USA
Headquartered in Dallas, TX, Serrallés USA is the exclusive importer of Don Q, Puerto Rico`s Premium Rum. Serrallés USA imports Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Grand Añejo and Don Q Limón. Don Q Rum dates back to 1865 and is the original premium rum from Puerto Rico. Its flagship brand Don Q Cristal is the #1 selling brand in the island, where more than 70% of the rum consumed in the U.S. is produced. Don Q is manufactured by Destilería Serrallés Inc., Ponce, Puerto Rico. Please visit us at www.donq.com.
Contacts
Media:
Catch 21 Consulting
Michael Dennehy, 201-370-8057
mdennehy@catch21consulting.com
or
William Branley, 917-403-9979
wbranley@catch21consulting.com
or
USBG
Liz Edwards
USBG_events@hotmail.com
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