Just What the DR ordered!

DR is top Caribbean rum exporter
Dominican premium rum is the leading seller in Europe, as reported in Listin Diario. Last year the country exported two million boxes of rum to Spain alone. Local consumption in 2010 was 4.2 million boxes, down from a high of 5.5 million boxes. The DR heads the list of the world’s 46 rum producing countries. Exports, primarily of Ron Barcelo and Brugal in 2000 totaled US$6 million and increased to US$102 million in 2010.

Rum is produced by six industries that have permission to operate distilleries and aging processes. Dominican rum is a Controlled Designation of Origin, and to be known as Caribbean and Dominican rum a series of quality controls and requirements need to be met. These were established jointly by the 15 member nations of the West Indies Rum and Spirits Producers Association (Wirspa). The main export markets for Dominican rum are Spain, Chile, the US, Haiti and Italy.

The DR competes with rum from Cuba, Guatemala, Nicaragua, Panama and the Caribbean Community (Caricom). Rum has alcohol degree of 37 and 37.5 degrees, and to the United States has 40 degrees.

Luis Castanos, director of the Association of Dominican Rum Producers said that the increase in sugar cane quota by the European Union would transform the Dominican rum industry.

Caribbean rum has benefitted from a EUR70 million grant from the Integrated Development Program for the Caribbean Rum Sector, under the 8th European Development Fund of which local producers received 15-20% of those funds for improvements from 2002-2010.

See www.wirspa.com/rum-making/creatingtruerum.ashx, www.truerum.com/ageverification.ashx?ReturnUrl=/Default.aspx

Take Me To Cuba!

We keep talking at least I do about Rum and Tourism, looks like some people do it! Rumpundit.

Havana Club brings Latin spirit to UK travel retail

Published: 21/01/11

Source: ©The Moodie Report

By Matt Willey, Online Content Editor

UK. Rum brand Havana Club has launched its ‘Nothing Compares to Havana’ promotion across travel retail at UK airports this month. Throughout January, the spirit of the Cuban capital is being brought to life in Terminal 3 and T5 at London Heathrow and at Birmingham Airport.

Nothing Compares to Havana aims to highlight the informality, passion and generosity of Havana, which was captured in-store on 14 and 15 January with live Cuban music and salsa dancing at T5, said brand owner Pernod Ricard.

In addition, throughout January, brand ambassadors are sampling mojitos from the Havana Club Car bar at all three terminals, inviting consumers to learn how to make and taste the Cuban cocktail.

A Havana Club shopping bag is also being offered as a gwp with Havana Club 7yo and a Gilles Peterson New Cuba Sound CD with every purchase of Havana Club Añejo Reserva.

The spirit of the Cuban capital is being brought to life at London Heathrow and Birmingham airports as part of the month-long Havana Club campaign

To highlight the in-store activity, an invitation to the bar has been included on boarding cards that have been printed prior to arriving at London Heathrow. Passengers flying British Airways long-haul during January can also view a Nothing Compares to Havana 30-second TV advert during BBC World News from the on-demand service onboard.

Pernod Ricard Travel Retail Europe Marketing Director John Smailes said: “Nothing Compares to Havana is a refreshing campaign that reiterates Havana Club’s authentic Cuban heritage. We are thrilled the campaign is being launched to international travellers from the important UK market and believe the expressive and engaging theatre will drive trial, and the educational sampling will encourage people to trade up to the Havana Club premium range.”

Not in the US!

Havana Club’s ultra-premium Selection de Maestros

01 / 21 / 2011

20 January 2011 By admin. Following two successful years in the UK and other select markets, Havana Club is extending the availability of its authentic Cuban Barrel Proof rum by launching it globally as Havana Club Selección de Maestros.

In a move to promote the craftsmanship and quality credentials of this super-premium rum, ‘Selección de Maestros’ reinforces the brand’s Cuban heritage by highlighting the involvement of the six experienced Maestros Roneros that collectively create it.

The expertly crafted rum itself remains unchanged and its superior quality continues to be recognised with prestigious awards; most recently a Gold medal at the International Wine and Spirit Competition and the San Francisco World Spirits Competition – two of the world’s most influential.

Patrick Venning Head of Marketing for Havana Club, said: “As an authentic Cuban rum, we place huge importance on the heritage of Havana Club, and we believe this quality, award-winning rum perfectly reflects that. We are confident that by focusing on our Cuban heritage, Havana Club Selección de Maestros will continue to drive the ultra-premium rum category by appealing to discerning rum connoisseurs, and will eventually mirror the success of Havana Club 7 Year Old in the super-premium category.”

The packaging of Selección de Maestros has been designed to reflect the quality, status and authenticity of this inimitable Havana Club rum. The bottle shape has elements reminiscent of the prestige Havana Club expression Máximo Extra Añejo, creating a clear differentiation from the core range, which includes Havana Club 3 Year Old, Havana Club Añejo Especial and Havana Club 7 Year Old.

Selección de Maestros will be available through prestige retail outlets including Harrods, Harvey Nichols and Selfridges, and selected premium on-trade accounts with a RRP of £37.09.

Source: Havana Club and www.talkingretail.com/products/product-news/havana-clubs-ultra-premium-s…

Read more: http://www.cubaheadlines.com/2011/01/21/29098/havana_club%E2%80%99s_ultra_premium_selection_de_maestros.html#ixzz1BgV1hO5i
Original article here!

Pusser’s Pride!

Charles Tobias, the toast of all rumlovers, has just been made an MBE, Member of the order of the British Empire, in the New Year’s honour’s list.

Charles, who rescued Navy Rum from the bottom of the Admiralty’s Davey Jones filing cabinet to which it was consigned after Black Tot day in 1970, was honoured for his work for the Royal Navy, whose welfare fund gets dibs on each bottle of Pusser’s sold, and for his work for the BVI.

He should be honoured also, of course, for his work for rum – but it is somehow fitting that his residence on one of the last pocket handkerchief remnants of the empire that was in some measure built on Navy Rum should be recognised.

A toast to him and all who make and drink his product!


Cuba launches Ron Caney

Haven’t had time to check, but it looks like this might be made in the former Bacardi plant! -Rumpundit.

Cuba-Ron Company launches New Rum to the Market

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Havana, Cuba, Jan 5.- Renown Cuba-Ron S.A Company launched the Caney 12 years to the market, a new product of excellent quality that represents the best traditions of Cuban rum culture.

Rum master Tranquilino Placencia told ACN news agency that this new beverage was created by experts at the legendary Santiago de Cuba rum factory, where the Cuban light rums were born.

Placencia said the entire production of the Caney 12 years is already sold, a show of the preference Cuban rums, a source of hard currency for the country, have in the international markets.

Cuba-Ron Vice-President Juan Gonzalez said this launching answers the need to increase the diversity of the exports for his enterprise. He added it is made of special sugar canes harvested in the Cuban east region and treated especially to give it a unique flavour.

Among the brands that give prestige to Cuba-Ron is the Sao Can, to which Cuban son legend Benny More sang in the 1950´s. (acn).

Rumbullion in India!

Chill out, enough rum, don’t riot

Pooja Kashyap, TNN, Jan 6, 2011, 05.41am IST

Good to see people taking the  “global spirit with its warm beating heart in the Caribbean” seriously! -Rumpundit

Times of India
PATNA: Bihar won’t see riots for rum, any more. Bihar State Beverage Corporation Limited (BSBCL) has made special arrangements to ensure sufficient supply of the liquor just in case more and more Bacchus lovers go “rumming” to banish the winter chill in these cold wave conditions.

BSBCL sources said various liquor manufacturing companies have been alerted in advance to ensure adequate supply of rum to the state in the wake of the cold spell. “To cope with the increasing demand, exports have been banned while attempts have been made to import rum from other parts of the country,” said BSBCL managing director Vinay Kumar.
Last winter, in January, to be precise, parts of the state witnessed riots for rum. Police had to resort to lathicharge at a few places to disperse violent “rummers”.

“Because of the prolonged cold wave conditions then, the demand went up while the supply remained static,” recalled another BSBCL official.

A recent survey, commissioned by a liquor major, revealed that the consumption of rum is the highest in eastern India. While whisky is the most-preferred tipple of North Indians, vodka or brandy is the south Indians’ fave. “Rum is cheaper and, hence, more popular in these parts of the country,” said Ramashish, a Patna liquor shop retailer.

There is, usually, minimal deficit between supply and demand in case of Indian made foreign liquor. “Whatever deficit is there, it is in case of rum and, that too, for a particular brand,” Kumar told TOI and claimed that this deficit would be almost nil this winter.

In case of beer, however, the corporation does face shortage in supply, especially during summer. “The peak-time gap is of 10 bottles; that is, we manage to supply 90 bottles against a demand of every 100 bottles,” Kumar said.
There is only one beer plant in the state. Located at Bihta on the outskirts of Patna, this plant exports most of its produce to other states for profit maximisation.

To compensate for the short supply, BSBCL has started importing beer from Rajasthan, Madhya Pradesh, Maharashtra, Punjab and Goa as well.

In case of countrymade liquor, the demand is matched by supply. But the challenge before the BSBCL is the illegal market of countrymade liquor. According to earlier estimates, 200-odd countrymade liquor bottles sold illegally against every 100 bottles sold legally. The illegal sales figures have come down to 50 now, sources claimed.

Read more: Chill out, enough rum, don’t riot – The Times of India http://timesofindia.indiatimes.com/city/patna/Chill-out-enough-rum-dont-riot/articleshow/7226569.cms#ixzz1AF4LLydo

Colombia’s other product: Ron Caldas Grand Reserve

I recently tasted some of Colombia’s finest, Ron Viejo de Caldas Grand Reserve or Caldas Grand Reserve Rum, and was as impressed as many Colombians told me I would be. Distilled in the Caldas region in the heart of the country, the original recipe was designed by a Cuban distiller brought in to lend his expertise, but the brand has been thoroughly naturalized by now.

For sensual satisfaction, it certainly beats Colombia’s other famous product (coffee, of course).

When swirled in the snifter and held up to the light, it had legs to die for – the alcoholic equivalent of a chorus girl’s shapely limbs. The aroma was subtle but clear: my trusted band of co-samplers agreed on butterscotch with floral overtones and a hint of oak, redolent of the locally made Colombian oak barrels used to age it, with hints of vanilla and banana overtones as it adhered to the tongue.

On the palate, there was a similar balance between the sweetness of the cane and the sharpness of the oak that rolls over the taste buds, but the rum has a finish that lingers, clear without being sharp.

Definitely, for me at least, it’s a sipping rum to be savored with lingering satisfaction to make the experience last.