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07 Feb

A distilled controversy

Lowland Scots would not have been seen dead in a kilt until Walter Scott romanticised with all that Rob Roy stuff. And Rabbie Burns drank rum as well – Rumpundit.

Row breaks out over rum advert making fun of Scotsmen in kilts

Feb 7 2011 By Charlie Gall

A ROW has broken out over a booze advert that pokes fun at Scotsmen in kilts.

Angostura rum-makers in Trinidad and Tobago launched a bid to woo whisky drinkers with a series of ads showing a man in a kilt dancing a Highland Fling.

But he fails to impress a mini-skirted beauty in heels as the billboards proclaim: “In Scotland, men dance in skirts. In Trinidad, men dance with WOMEN in skirts.”

The campaign is Angostura’s bid to lure locals away from whisky.

But it has sparked an angry backlash from Scots around the world.

Hugh Statham, of Geoffrey Tailor Kiltmaker, fumed: “It’s misleading – a kilt is not a skirt. And people who refer to kilts as skirts are just being idiots.

“It’s a cheap jibe and disrespectful to Scotland.”

One angry expat in the Caribbean said: “They’re saying something against a people and a nation and that’s crossing a boundary.”

Another added: “People come from all over the world and they’re going to see this.”

Yesterday, Angostura spokesman Brian Woods defended the ads. He said: “They’re light-hearted and there was certainly no desire to cause offence.”

Campbell Evans, of the Scotch Whisky Association, shrugged off the row.

He said: “Scotsmen and Scotch whisky are both self-assured and that quality is recognised, sought after and appreciated around the world.”

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