Rumpundit

08 Jun

Pusser Pays Up!

Pusser’s Rum bounty for Navy Tot Fund
Tuesday, 07 June 2011
Admiral David Steel & Charles Tobias

MEDIA INFORMATION

7 June 2011

Pusser’s Rum bounty for Navy Tot Fund
Substantial donation handed over on HMS Victory

Charles Tobias, President and founder of Pusser’s Rum, has presented a cheque for £25,000 to the Royal Navy Sailors Fund arising from world-wide sales of the rum over the past year. Pusser’s has become known around the world as the authentic rum that fuelled the courage of British sailors for more than 350 years.

The cheque was accepted by Rear Admiral David Steel, CBE, Naval Secretary and Chief of Staff in the Great Cabin of Lord Nelson’s Flagship HMS Victory on behalf of the naval charity, otherwise known as the Tot Fund.

The Fund was set up by the Admiralty as recompense for discontinuing the tradition of serving a daily rum tot to sailors on ships of the Royal Navy.

Apart from the interest generated on the original capital sum, Pusser’s annual donation is the Fund’s largest source of income having topped well over £1 million since its inception in 1981. The Fund provides a variety of amenities for serving members of the Royal Navy.

The daily rum tot was one of the longest unbroken traditions of the Royal Navy and was the highlight of the sailor’s day. It was on 31 July 1970,known as Black Tot Day, that the serving of the daily rum issue was discontinued. However, in 1979 entrepreneur Charles Tobias obtained the original blend specification for Pusser’s Rum from the Admiralty and commercially started blending Pusser’s Rum for public consumption. In appreciation, Pusser’s Rum makes a donation from worldwide sales to the Sailors Fund.

Pusser’s was the only rum served in the Royal Navy and it is this authentic navy rum that is bottled under the Pusser’s Rum label today. It is designated as the Official Rum of the Royal Naval Association.

VISUAL: Charles Tobias MBE with Rear Admiral David Steel CBE, Naval Secretary and Chief of Staff on HMS Victory

Unlike most other rums, Pusser’s is totally natural, with no sugar or flavouring agents added. Distillation from hand-crafted old wooden pot stills gives Pusser’s its flavour enhanced by a low alcohol recovery level of 57% which contrasts to the higher recovery levels of today’s metal stills. Pusser’s Blue Label remains at the standard 54.5% ABV set by the Admiralty all those years ago.

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Pusser’s rum is distributed by Cellar Trends www.cellartrends.co.uk.
For all sales and distribution enquiries contact: sales@cellartrends.co.uk

For further information contact:

Eugene Bacot 020 7731 4526 eugene@voice-pr.co.uk
Colin Lewis 020 7731 4489 colin@voice-pr.co.uk
Riverbank House,
1 Putney Bridge Approach
London
SW6 3JD

One Response to “Pusser Pays Up!”

  1. 1
    Rebeca Riggers Says:

    Therefore the story is about the subject matter of this blog?

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