A PHILOSOPHICAL QUESTION: Given a choice between the Mona Lisa and an identical copy thereof, which would you prefer? Understandably, albeit perhaps illogically, most of us would select the original. In a similar vein, we prefer a fine spirit that has actually been aged a quarter-century over one that merely tastes as though it has been.
For generations, aging has improved, not lessened, the attractiveness of brown spirits. The oak barrels in which they’re stored transmute them, making them richer and smoother. Cognacs, dependent on judicious balancing of different years, are stuck with “VSOP” and other subjective designations to indicate their age. Whiskeys, though, stick to clearly defined rules and straightforward numbers. The general consensus: Older is better.
Well, maybe. Accepted industry wisdom used to be that anything that spent more than 25 years in a cask would be undrinkable. Then cellar masters at The Macallan discovered a cask that had been hiding in the back of a cold, damp warehouse for 53 years. It was, they discovered, very, very good. What’s more, collectors were eager to pay a premium for it. As such, Appleton has just introduced a 50-year-old at $5,000 a bottle. Island rum producers, meanwhile, have introduced a truth-in-labeling regulation that will require bottlers to list the youngest rum therein. Authenticity costs.
Other companies have been somewhat more cavalier about age — particularly those from the Spanish Main, who claimed anything up to 20-plus years. Havana Club, for example, has told me its ages are uno medio — an average. The rum producers’ labeling law seems to have shamed some of the Hispanic bottlers: Many of them still use numbers, but without “years” or “aged for” alongside.
I’m a firm believer in authenticity, so I can now stop denouncing consumer fraud and admit that these spirits are as good as, and often better than, those that are simply stored in barrels for a long time. The rums, for example, are made according to the solera method, in which the cellar master decants the rum into different barrels and blends it with different ages. It’s labor-intensive, but not especially time-consuming.
As ever, it all comes down to the consumer. You can purchase a spirit whose authentic age is listed on the bottle, but whose quality might not live up to its billing. Or you can seek out those that have benefited from true artistry and therefore hit all the notes of an aged spirit despite being relatively young. You need not wait decades to enjoy a superb spirit — and you can spend the extra time philosophizing as you sip. – IW
GP Libations No. 1: Tequila
GP Libations No. 2: Rum
[Opening photo + The Macallan Bottle photographs via The Macallan + The Macallan Masters of Photography photos by Albert Watson + Cognac photos via Sig]
Posted on October 29th, 2012