Bundaberg Bounds Back

Bundy Rum gets a revamp

Emily Prain | 26th March 2011

THE city's famous Bundaberg Rum is going under the knife for a brand makeover aiming to bring more sophistication to its product.BDC Bondstore staff members Teena Hetherington, Shannyn Smith and Haley Cassady with the new branding.

Mike Knott

THE city’s famous Bundaberg Rum is going under the knife for a brand makeover aiming to bring more sophistication to its product, and put common stereotypes of its drinkers to rest.

The starting point is a new logo for the Bundaberg Distilling Company, which includes its three founding fathers, the famous Bundy rum bottle shape and the cane sugar that made the region famous all those years ago.

Bundaberg Distilling Company marketing manager Matt Bruhn said it was important for the brand to not lose touch with its consumers.

“We are constantly keeping up to date,” he said.

The NewsMail took to the streets to find out what people’s perceptions of the brand were and the majority of the responses associated the brew with being “ochre” and “bogan” – and not appealing to women.

“That’s not how we see it – we like to be seen as a great Aussie brand,” Mr Bruhn said.

He claimed 50% of the drop’s drinkers were women and said the company was proud of that fact.

Mr Bruhn said other changes for the famous brand included an entire update of all packaging, new advertising, the release of the 10-year-old Master Distillers Collection and the launch of a new website,

www.bundabergrum.com.au

“The brand will continue to build its rum-crafting credentials,” Mr Bruhn said.

Bundaberg man Ryan Turner-Walsh said he felt the brand did not have as much variety as in recent years.

“They should try to make up a new type of rum – something that’s bold,” he said.

Blood feud Bad business.

Never surrender! Never Give Up! might have worked in Galaxy Quest, but the sound of dead horses being flogged is not good news for efficiency – Rum Pundit.

 

Bacardi Continues Legal Actions to Protect Its Havana Club Rum Trademark Rights in Spain
Businesswire 14 March 2011

HAMILTON, Bermuda — Bacardi Limited, the largest privately held spirits company in the world, continues to pursue all available legal options to protect its legitimate ownership and trademark rights to the Havana Club brand in Spain.
In a brief filed with the High Court earlier this month, Bacardi Limited asked the Spanish Supreme Court for clarification of some aspects of its ruling where the High Court recognized the respect of Spanish law for fundamental rights violated by an expropriation without compensation. While the Court clarified its interpretation of some of the technical aspects in the initial ruling, Bacardi remains focused on the remaining legal options available.
On February 3, the High Court of Spain released its decision that the transfer of the trademark registration of Havana Club rum in Spain by Cuba and its partners was not consistent with Spanish public law. The Spanish Court ruled that Havana Club Holdings “does not deserve to be considered a good faith third party purchaser of the Spanish trademark of Havana Club,” and noted that the company Jose Arechabala, S.A. (and Bacardi as its legal successor) was illegally deprived in Spain of the Spanish trademark registration for Havana Club. The Court however did not restore the Spanish trademark registration to Bacardi solely on the grounds of a technicality involving the statute of limitations applied to the claim.

It is critical to note that Spain’s High Court declared that Spanish law does not recognize in Spain the validity of the transfers to Cuba and its partners of the Spanish Havana Club trademark registration on the basis of the confiscation of Havana Club ordered by the Cuban State in 1960.
Bacardi will continue to defend its fundamental rights against expropriation having purchased the trademark rights in Spain from the original legal owners, creators and proprietors of the brand.
Bacardi has won all U.S. court cases relating to the rights to use the HAVANA CLUB brand, up to the U.S. Supreme Court.
About Bacardi Limited
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally-recognized spirits and wines. The Bacardi Limited brand portfolio consists of more than 200 brands and labels, including some of the world’s favorite and best-known products: BACARDI® rum, the world’s favorite and best-selling premium rum as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super premium vodka; DEWAR’S® Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world-leader in vermouth; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; and other leading and emerging brands.
Bacardi was founded in Santiago de Cuba, February 4, 1862, and currently employs more than 6,000 people, manufactures its brands at 27 facilities in 16 countries on four continents, and sells in more than 100 markets globally. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

www.bacardilimited.com

Holey Dollar

Love the headline! Rum Pundit

Dollar Strengthens on Divine Intervention

Published on Mon, 14/03/2011, 11:43:03

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By Jordan Gelbart

Australian owned rum Holey Dollar has continued its winning streak at international spirits competitions, being awarded ‘Master’ and ‘Gold’ status at The Spirit Masters Series.

The series is held by The Spirits Business Magazine with the Rum Masters section of the competition independently judged by a panel of industry experts.

Holey Dollar Rum Cask Strength (75.9 percent ABV with a RRP of $84.99) and Holey Dollar Rum Overproof (57.2 percent ABV with a RRP of $64.99) were both awarded ‘Master’ status, the highest accolade that can be awarded by the panel.

Holey Dollar Rum Premium (40 percent ABV with a RRP of $39.99) was awarded ‘Gold’.

Holey Dollar has received some of the highest honours in the spirits category, taking out ‘Best in Class’ for the past two years at the International Wine & Spirits Competition.

“It’s wonderful that the International market is recognising the quality of the rums that we are creating but what’s even better is seeing how Australian consumers are embracing the ‘buy local, think global’ concept,” said master distiller at Holey Dollar Stuart Gilbert.

“The growing group of Holey Dollar Rum drinkers are people that are passionate about discovering something a little bit different and enjoy consuming the highest quality, world-class products, but at the same time, appreciate something that is actually close to home and 100 percent Australian family owned company.

Holey Dollar Rum is named after the coins with holes punched out that, significantly, superseded rum as the main form of currency in NSW after the Rum Rebellion.

Privateer Rum opens shop

The Spirit of a Privateer: Privateer International Opens Distillery

Posted on 03/10/11 at 11:00pm by webmaster

 

The Spirit of a Privateer: Privateer International Opens Distillery

Andrew Cabot opens rum distillery in Ipswich, MA

Ipswich, MA (Vocus/PRWEB) March 10, 2011

It was an economic instigator for the American Revolution. George Washington insisted on having it at his 1789 inauguration. Early in the history of the country, it was a ubiquitous campaigning tool. And prior to the Revolutionary War, the average American consumed three gallons of it per year.

Rum is the common thread running through these events in the early history of the American Republic. And the name Andrew Cabot (1750-1791) was associated with the manufacture of one of the earliest rums ever made on American shores. Cabot, along with his business partners, owned a rum distillery in Beverly Massachusetts, along the Atlantic Coast, just north of Boston. They smuggled their molasses into the country in defiance of British tariffs and laws. Once America declared independence from Britain, the economics of distilling rum changed, and Cabot divested his distillery to focus on increasing his interests in privateering.

Today, the namesake Andrew Cabot, six generations removed from the original, is carefully handcrafting fine American rum in Ipswich, MA.

Distilled from premium ingredients, in small batches, and with an obsessive attention to quality, Privateer Rum is a touchstone to an era when rum was America’s most prized spirit.

“There was an irresistibility and inevitability to this mission,” said Andrew. “And it quickly became clear to us that Privateer was positioned to fill an important gap in the ultra premium rum market.”

Bill Owens, President of the American Distilling Institute, concurs: “During the American Revolution, a war privateer and successful businessman from Massachusetts named Andrew Cabot was also busy distilling rum. Nearly three hundred years later, his descendant by the same name is using the original family approach to create his own craft-made rum. It is amazing to me that the great American spirit of ingenuity, freedom and independence can carry across so many generations, and nothing carries this tradition better than the art of distilling.”

Privateer’s award-winning master distiller Eric Watson said, “Privateer Rum will be like no other rum available in America today. Our proprietary approach combines the best of old and new world practices, resulting in levels of character and complexity that often are not found in ultra premium rums today.”

Privateer International, the name of the distillery, refers to the twenty-five privateer vessels that the original Cabot owned in whole or part during the American Revolution; these were fast and maneuverable vessels that hunted British merchant ships across the North Atlantic and from Canada to the Caribbean. Rum was the second entitlement of the sailors in this fleet, the first being their shares in the large prizes they captured from British merchants.

The rum that bears the Privateer label embodies the rebellious American spirit, and is currently available by the barrel at the Privateer Distillery, 28 Mitchell Road, Ipswich, MA.

For more information, visit http://www.privateerrum.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/3/prweb8197858.htm

PR for PR!

Recovering from the desertion of Cap’n Morgan, PR Rums kick back! Rumpundit.

Rums of Puerto Rico Encourages Consumers to ‘Just Think, Puerto Rican Rum’

2011 Campaign to Remind Consumers of another way Puerto Rico Does it Better

Rums of Puerto Rico

February 23, 2011 3:17pm EST

NEW YORK, Feb. 23, 2011 — /PRNewswire/ — If you’ve got it, flaunt it! As part of the government of Puerto Rico’s efforts to remind the audience that Puerto Rico does it better and promote the quality products produced on the Island, Rums of Puerto Rico, the umbrella marketing organization for the collection of the world’s finest rums, today launched its 2011 campaign in New York City. The campaign underscores the award-winning attributes that make Puerto Rican rums stand out from their competitors. Consumers are encouraged to “Just Think, Puerto Rican Rum” when ordering a rum-based drink.

The campaign reminds consumers about Puerto Rico’s centuries old tradition of rum making; the legally-mandated, one-year aging of certain rums in white oak barrels; and the Island’s commitment to excellence. The result: Puerto Rican rums, including Bacardi, Don Q, Ron Llave, Ron del Barrilito and Palo Viejo, are the finest rums in the world.

“Puerto Rico’s rum industry provides more than 70 percent of the rum sold in the United States,” said Jose Ramon Perez-Riera, Puerto Rico’s Secretary of Economic Development and Commerce, which is the parent organization of Rums of Puerto Rico. “Rums continue to remain both an economic driver of the Puerto Rican economy and an economic ambassador for the Island.”

The $2 million marketing campaign will tell this story through print, digital and out-of-home messaging in New York, Washington, DC and Miami, and will be supported by public relations and social media efforts and an upgraded web site (www.rumcapital.com). The campaign also will include a series of events and partnerships throughout the year, including a launch event at the Empire State Building featuring Food Network chef Claire Robinson and rum ambassadors from Puerto Rico and the extension of contracts for the exclusive Rums of Puerto Rico lounges and spaces at New York’s Madison Square Garden and Citi Field.

Nicole J. Rodriguez, Director of Rums of Puerto Rico, added that “one goal of the new campaign is to tie together all of Puerto Rico’s marketing efforts under a single theme: quality. Whether it is our beautiful beaches, friendly, bilingual workforce, or our superior rums, we want Americans to say the same thing when they think about Puerto Rico: “Puerto Rico equals quality.”

“Rum drinks are so much more than the ubiquitous rum and coke or your grandmother’s daiquiri,” said Claire Robinson, host of Food Network’s “Five Ingredient Fix.” “Because Puerto Rican rum mixes well with everything, you can use it to create new drinks or improve existing ones. For a spin on the classic cosmopolitan, try substituting Bacardi Limon or Don Q Limon for vodka and you will be delighted by the taste.”

The “Just Think, Puerto Rican Rum” tagline is tied to other Puerto Rico promotion efforts, including the Puerto Rican Tourism Company’s “Just Think, Puerto Rico” campaign, which launched last fall in New York City. Both campaigns also employ the green and black “Puerto Rico Does It Better” logo that is now appearing on all of the government’s promotional materials.

About Rums of Puerto Rico

Rums of Puerto Rico, a division of the Puerto Rico Industrial Development Company (PRIDCO), was created in 1948 to administrate the advertising and promotional programs that encourage the consumption of rum and protect its leadership in the United States market. The quality brands produced in Puerto Rico are aged at least one year by law. This sets the standard of excellence that includes only the finest rums and offers an extensive choice in the rum category including Bacardi, Don Q, Ron Llave, Ron del Barrilito and Palo Viejo, among others.

About The Puerto Rico Industrial Development Corporation (PRIDCO)

The Puerto Rico Industrial Development Company (PRIDCO) is a government-owned corporation dedicated to promoting Puerto Rico as an investment destination for companies and industries worldwide. Since its establishment in 1950, PRIDCO has led the efforts in the industrialization of the Island. PRIDCO continues to be a catalyst for Puerto Rico’s economic development, leading the transformation from a traditional industrial economy to an economy based on knowledge. PRIDCO emphasizes promoting high technology industries among sectors such as the life sciences, technology, computing and services that leverage on Puerto Rico’s unique combination of tax incentives, skilled workforce, strong infrastructure and excellent business climate.

SOURCE Rums of Puerto Rico

Seven Fathom hits new heights..

Sceptics have cast doubt on their claim to age their rum at a depth of seven fathoms… but it’s taking off! Rumpundit

Expansion creates new jobs soon

Posted Sat, Feb 26th 2011, 07:38
(Grand Cayman – CITN) –

 

The Cayman Islands Distillery, a small local business that are the makers of Seven Fathoms Rum, is hoping to create up to 20 new jobs as it expands its operations.

Due to demand, the business is preparing to build a new larger rum-making facility to go along with its small home on North Church Street.

“That demand can not be met with our current facility. So the expansion will facilitate exportation of the product,” Co-founder Nelson Dilbert said.

Mr. Dilbert said the company is committed to hiring as many Caymanians as possible –from sales and delivery, to those with skills to do the distilling.

“Very, very limited jobs here in the country for that, so we are looking to hire people like that,” he said.

New spirits, including vodka are being planned as well, which should be good for the bottom line coupled with Seven Fathoms rising popularity.

“We’ve grown quite quickly over the past four year and we’re looking to make it something that is going to go global,” Mr. Dilbert said.

No site has been selected for the new building as yet, although Mr. Dilbert said they’ve narrowed it down to three locations.

“The new facility we hope to put into a better location as well, that will be in the future, a tour-able facility.”

But there are no immediate plans to abandon the current location downtown.

“As long as we can maintain it… as a tourist sort of visiting facility,” Mr. Dilbert said.

The company said in addition to more jobs for locals, it is eager to buy as much locally grown sugar cane as possible, providing more opportunities for local farmers.

Cayman 27’s Ben Meade has the video report above.

Only in America

As the article says, these were hardly key markets, but Pernod seems to have reacted to Bacardi vigorously – this is a global grog fight. Rum Pundit

GLOBAL: Bacardi sees Havana Club trademark revoked in all but US

By: just-drinks.com editorial team | 10 February 2011
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Tajikistan, Croatia, Kyrgyzstan revoke Bacardi’s tradmark
Pernod Ricard’s Havana Club Holding takes ownership
US now sole recogniser of Bacardi Havana Club trademark

Pernod Ricard has claimed the Havana Club trademark in three European markets after Bacardis ownership was revoked

Pernod Ricard has claimed the Havana Club trademark in three European markets after Bacardi’s ownership was revoked

Bacardi has had its registration of the Havana Club trademark revoked in three Eastern European markets, just-drinks understands, leaving only the US as recognising its ownership.

In a series of legal papers seen by just-drinks, the patent offices of Tajikistan, Croatia and Kyrgyzstan have terminated Bacardi’s registration of Havana Club due to its non-use of the term in the countries. The news follows last week’s ruling by the Spanish Supreme Court granting ownership of Havana Club to Pernod Ricard’s joint venture with Cuban Government-controlled Cubaexport.

According to one set of documents out of Tajikistan, the appeal board of the country’s patent office, GU Centre NPI, ruled in May last year that the filed trademark Havana Club would cease to have effect in the country.

Also in May last year, the State Intellectual Property Office in Croatia handed down a decision revoking Bacardi’s holding of the trademark. The office was responding to a request submitted by Pernod’s joint-venture with the Cuban government, Havana Club Holding (HCH), in July 2009. Bacardi’s ownership of the trademark in the country was subsequently ceased by the office and back-dated to the same date as HCH’s revocation request. Bacardi was also instructed to compensate HCH HRK2,370 (US$438) for “procedural charges”.

The Croatian documents also state that, in a separate proceeding, Bacardi was advised in September 2008 that a revocation request had been filed for the Havana Club trademark. The company was given 60 days to respond, but “failed to respond within the given deadline”.

Finally, in Kyrgyzstan, a decision was handed down by the inter-district court in the capital, Bishkek, on 14 December. A writ of execution, dated 18 January, terminated “in full and early validity” Bacardi’s ownership of the trademark in the republic, “basing on the fact of its non-use … during three consecutive years”.

Having registered the trademark in the country in June 1998, Bacardi “hasn’t been using the trademark regarding … importing (or) selling itself or through agents”. The papers noted that Bacardi “failed to appear” at the court hearing.

Subsequently, Bacardi appears to now only hold the trademark in the US, where it continues to sell its Havana Club rum brand. Bacardi has won all court cases in the US relating to the rights to use the brand, up to the US Supreme Court.

When contacted by just-drinks today (10 February), a spokesperson for Pernod said that HCH has subsequently taken ownership of the trademark in Tajikistan, Croatia and Kyrgyzstan. Whilst conceding that the three countries did not represent key markets for HCH, the spokesperson noted that “we’re going to develop (Havana Club) in these three markets”.

Bacardi did not respond to requests for comment on the news when contacted by just-drinks this week.

Bacardi distills Spanish Court decisions

A somewhat disingenuous version of events, which downplays that the company lost the case – and does not mention that it has lost every case on the issue outside the US, where its lobbying power in Washington keeps it on top. The family obsession is self defeating – Rumpundit.

Spain’s Supreme Court Upholds Fundamental Arguments of Bacardi in Havana Club Rum Case

Case Rejected Only on Technicality; Bacardi Encouraged by Court’s Ruling and Plans Next Steps

HAMILTON, Bermuda–(BUSINESS WIRE)–Bacardi Limited:

“acquired any remaining rights to Havana Club, as well as the recipe from the Arechabala family. The First Amendment protects Bacardi’s ability to accurately portray where its rum was historically made.”

  • Spanish Supreme Court supports merits of Bacardi appeal
  • New legal avenues for Bacardi case planned due to ruling on legal technicality only
  • Spanish Court rules Havana Club Holdings (a joint venture between Cuban state and Pernod Ricard) “does not deserve to be considered a good faith third party purchaser of the Spanish Havana Club trademark”
  • Spanish Court says Havana Club Holdings Spanish registration of the Havana Club trademark violated Spanish public law
  • Bacardi has won every legal case in United States on Havana Club
  • Bacardi continues to sell Havana Club rum in United States

Bacardi Limited, the largest privately held spirits company in the world, plans the next legal move to protect its legitimate ownership and trademark rights to the Havana Club brand in Spain. The Company praises the Spanish Supreme Court for recognizing nearly all the legal merits of the appeal on the legitimacy of Bacardi’s rights and registration of the Havana Club rum trademark in Spain, but is disappointed that the court ruled in favor of Havana Club Holdings on the legal technicality of a statute of limitations.

The high court of Spain ruled that the transfer of the trademark registration of Havana Club rum in Spain by Cuba and its partners violated Spanish public law. The court ruled that Havana Club Holdings “does not deserve to be considered a good faith third party purchaser of the Spanish trademark of Havana Club,” and noted that the company Jose Arechabala, S.A. (and Bacardi as its successor) was illegally deprived in Spain of the Spanish trademark registration for Havana Club. The court however did not restore the Spanish trademark registration to Bacardi only on the grounds of a technicality involving the statute of limitations for a claim.

“This decision clearly supports and recognizes the rights of the original owners of HAVANA CLUB, the Arechabalas and Bacardi, as its rightful successor,” said Séamus McBride, President and CEO of Bacardi Limited.

It is critical to note that Spain’s high court ruled that Spanish law does not recognize the validity of the acquisition by Cuba and its partners of the Spanish HAVANA CLUB trademark registration on the basis of the confiscation of HAVANA CLUB ordered by the Cuban State in 1960.

Bacardi has and will continue to defend its position in the wake of ongoing and inaccurate allegations by Havana Club Holdings surrounding the legitimacy of Bacardi’s rights and ownership of HAVANA CLUB rum.

Bacardi, Jose Arechabala, S.A. and members of the Arechabala family sued Havana Club Holdings, Havana Rum and Liquors, S.A., Cubaexport and the Republic of Cuba in 1999 in Mardrid’s Court of 1st Instance No. 54 to invalidate the Cuban entities’ transfer of the Havana Club trademark in Spain from Jose Arechabala, S.A.

As Bacardi and Jose Arechabala, S.A. have asserted for the past 12 years, and Spanish courts have not contested, Bacardi legally owns the rights to the Spanish HAVANA CLUB rum brand, having purchased the trademark from the original legal owners, creators and proprietors of the brand.

The Arechabala family created Havana Club rum in Cuba in 1935 and sold their rum in Spain and other countries. In 1959, the Arechabala’s Havana Club brand and other assets were confiscated by the Cuban government without compensation.

In the early 1990s, Cuba signed an agreement with French based Pernod Ricard to exploit the confiscated brand globally through a joint venture called Havana Club Holdings.

The Provincial Court or Madrid ruled that confiscation is not a valid right to ownership for Spanish brands. Trademarks are territorial and civilized nations around the world do not recognize claims to ownership of trademarks based on foreign confiscation. It is important to note that the Arechabalas never gave up their rights to the brand and were seeking to revitalize it, but lacked the financial backing to do so, because of the illegal confiscation of their company and personal assets by the Cuban government. Bacardi purchased the rights to the HAVANA CLUB trademark from the creators and original owners, the Arechabala family.

Bacardi has won all U.S. court cases relating to the rights to use the HAVANA CLUB brand, up to the U.S. Supreme Court.

Most recently in April 2010, a U.S. federal court also recognized that Bacardi “acquired any remaining rights to Havana Club, as well as the recipe from the Arechabala family. The First Amendment protects Bacardi’s ability to accurately portray where its rum was historically made.” U.S. District Judge Sue Robinson also wrote Pernod Ricard USA showed “no evidence that today’s Havana Club rum product (made by Bacardi) differs from the original pre-revolutionary Cuban rum in any significant respect.” In her 22-page ruling, Judge Robinson also found that Bacardi’s HAVANA CLUB rum “has a Cuban heritage,” derived from a family recipe first used in Cuba around 1930.

About Bacardi Limited

Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally-recognized spirits and wines. The Bacardi Limited brand portfolio consists of more than 200 brands and labels, including some of the world’s favorite and best-known products: BACARDI® rum, the world’s favorite premium rum and world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super premium vodka; DEWAR’S® Scotch whisky, the top-selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top valued and fastest-growing premium gin in the world; MARTINI® vermouth, the world-leader in vermouth; CAZADORES® blue agave tequila, the top selling premium tequila in the world; and other leading brands. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. For additional information, please visit www.bacardilimited.com.

Contacts

For Bacardi Limited
Amy Federman, 441-294-1110
afederman@bacardi.com
or
Patricia M. Neal, 441-294-1110

Havana Trumps

Bacardi is losing friends and wasting money with this futile battle over a brand that was not theirs to begin with. They cannot win outside stacked US courts and create ill will everywhere else in the world. They have legitimate grouses against Castro, who turned on them after they bankrolled his rebellion, but this is not the way to vindicate themselves. – Rumpundit.

By DAVID ROMAN

MADRID—Spain’s Supreme Court on Thursday ruled in favor of Pernod Ricard SA in a long-running dispute with rival Bacardi Ltd. over the rights to the Cuban rum trademark Havana Club, setting a likely precedent for other cases involving property taken over by Cuba’s communist government.

The ruling by the country’s top legal court represents the third time that Spanish courts have rejected Bacardi’s challenge against Pernod’s and Cuba’s ownership of the famous brand, after two previous decisions by lower courts. It also marks a significant legal victory for France’s Pernod, the world’s second-largest distiller by sales after the U.K.’s Diageo PLC, and the Cuban government, which has secured the rights to the brand in most countries.

ReutersA barman makes mojitos at the Bodeguita del Medio bar in Havana, Cuba. The Havana Club company produces the rum and is a joint venture between the Cuban government and Pernod Ricard.

pernod0203

pernod0203

Pernod sells three and a half million cases of rum in 124 countries each year under the Havana Club name, through a joint venture with the Cuban government. That arrangement, which began in 1993, prevents Pernod exporting to the U.S. because of Washington’s longstanding trade embargo against Cuba.

Pernod and Bacardi have been locked in legal battles in Spain and the U.S. since Bacardi claims it has the rights to the trademark for the U.S. after it bought them in 1994 from the Arechabala family, founders of the brand early in the last century. The Arechabala family was stripped of its properties by the Cuban government after the 1959 revolution there.

Bacardi claims that the move by the Cuban government was illegal, and it released its own Havana Club in the U.S. in 2006. Unlike the rum sold by Pernod, Bacardi’s rum is made in Puerto Rico. Spain and the U.S. are traditionally the top two markets for the Havana Club brand.

In its ruling, Spain’s Supreme Court declined to take a stance on the legality of the expropriation under Cuba’s Law 890 of 1960, which nationalized the country’s entire economy.

The court added that its decision against the plaintiffs, Bacardi and the Arechabala family, is based on the fact that the legal register of the Havana Club brand in Spain, under the Arechabalas’ ownership, expired in the 1960s, and was later lawfully renewed and taken over by the Cuban government.

Bacardi wasn’t immediately available to comment on the ruling.

Bacardi last year won a key ruling in the U.S., when District Judge Sue Robinson in Delaware denied Pernod’s request for an injunction to bar Bacardi’s U.S. arm from using the brand name.

Just What the DR ordered!

DR is top Caribbean rum exporter
Dominican premium rum is the leading seller in Europe, as reported in Listin Diario. Last year the country exported two million boxes of rum to Spain alone. Local consumption in 2010 was 4.2 million boxes, down from a high of 5.5 million boxes. The DR heads the list of the world’s 46 rum producing countries. Exports, primarily of Ron Barcelo and Brugal in 2000 totaled US$6 million and increased to US$102 million in 2010.

Rum is produced by six industries that have permission to operate distilleries and aging processes. Dominican rum is a Controlled Designation of Origin, and to be known as Caribbean and Dominican rum a series of quality controls and requirements need to be met. These were established jointly by the 15 member nations of the West Indies Rum and Spirits Producers Association (Wirspa). The main export markets for Dominican rum are Spain, Chile, the US, Haiti and Italy.

The DR competes with rum from Cuba, Guatemala, Nicaragua, Panama and the Caribbean Community (Caricom). Rum has alcohol degree of 37 and 37.5 degrees, and to the United States has 40 degrees.

Luis Castanos, director of the Association of Dominican Rum Producers said that the increase in sugar cane quota by the European Union would transform the Dominican rum industry.

Caribbean rum has benefitted from a EUR70 million grant from the Integrated Development Program for the Caribbean Rum Sector, under the 8th European Development Fund of which local producers received 15-20% of those funds for improvements from 2002-2010.

See www.wirspa.com/rum-making/creatingtruerum.ashx, www.truerum.com/ageverification.ashx?ReturnUrl=/Default.aspx