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Archive for the 'Promotions & Marketing' Category

09 Mar

Island Hopping with Rum

Amendment favors Puerto Rico in fight over rum excise tax
By Jay Heflin – 03/08/10 07:19 PM ET
A lobbying fight over Caribbean rum subsidies could come to a head this week if Sen. George LeMieux (R-Fla.) offers an amendment to jobs legislation that benefits Puerto Rico and rum producers like Bacardi at the expense of the [...]

09 Mar

The Cap’n walks the plank, not the parade.

Captain Morgan booted from NYC Puerto Rican parade
(AP) – 15 hours ago
NEW YORK — Captain Morgan rum is no longer welcome as a sponsor of the National Puerto Rican Day parade in New York City.
Parade organizers say they’ve ended their relationship with the rum maker and U.K.-based parent company Diageo (dee-AH’-gee-oh) PLC over plans to [...]

18 Feb

It was dead, but Tiki is back – like a Zombie on speed

Tiki Kiliki Productions presents…
THE HUKILAU
Experience Polynesia in America’s Vacationland
www.thehukilau.com
June 10 – 13, 2010
Ft. Lauderdale, Florida
Event locations include
The Mai-Kai Restaurant, Bahia Cabana and Bahia Mar
Press contact: leejemail@gmail.com
Event website: www.thehukilau.com/2010/
General event information: info@thehukilau.com
The Hukilau, in association with Seven Tiki Rum, Trader Vic’s and Tiki Farm, announces the 9th annual Hukilau, taking place from June 10th to June [...]

15 Feb

True Originals

David Cid sends a video celebrating the bar tender and cocktail crafter, lonely but essential tasks to keep civilisation as we know it ticking over. Click for the link!

25 Jan

Santa Teresa in the Groove at Grammies

Maybe they should keep a lower profile – Chavez might nationalise them if they are suspected of success!
Rumpundit.
SANTA TERESA RUM INTRODUCES SOME VENEZUELAN SPIRIT TO THE 52ND ANNUAL GRAMMY AWARDS IN LOS ANGELES ON JANUARY 31ST 2010
* Monday, 25 January 2010
SANTA TERESA RUM INTRODUCES SOME VENEZUELAN SPIRIT TO THE 52ND ANNUAL [...]

11 Jan

Indian Risky!

So, if you add Indian “whiskey” production to their rum-making, which under EU and US law you could, it must easily confirm India’s position as the world’s number one rum producer. I offer my own marketing solution..Indian makers of molasses based “whiskey” should sell it as “Risky” and enhance the sense of adventure..
Rum Pundit.
In high [...]

05 Jan

Gjelten visits the Muse for a Zojito!

January 5, 2010
A RUM RUN TO EATONVILLE FOR “FOOD AND FOLKLORE”
Tom Gjelten, author of Barcardi and the Long Fight For Cuba
Writer and Rhum Mixologist Daphne Muse introduces the “Zojito” a Libation Paying Tribute to Zora Neale Hurston
Eatonville Restaurant’s Food and Folklore brings in 2010 with libations to the flavors and adventures of the legendary beverage [...]

05 Jan

Appleton 12 years of Christmas

PREMIUM SPIRITS
HIT THE CHRISTMAS HIGH SPOT
A review of festive trading released today by premium spirits company J Wray
& Nephew UK reveals that Christmas stocking and throughput was substantially
above the levels that were earlier thought likely in the trade.
General Manager Diane Edwards reports that sales in December were very
exciting, with the trade reporting excellent customer throughput. [...]

09 Dec

St Nicholas slays the Canadians

Where rum needs no umbrella
Friday, December 4th, 2009 | 3:00 pm
Canwest News Service
We’re in the old stone tasting room at historic St. Nicholas Abbey on Barbados, surrounded by copper-pot stills and oak barrels and the nose- ticklingly spicy aroma of the aged rum in our glasses.
Outside, the warm Caribbean breeze rustles through acres of sugar [...]

09 Dec

Don Q y Las Doñas

Don Q Puerto Ricos Premium Rum Launches an Innovative Digital Marketing
Campaign with LadyData.
Traditionally, liquor brands allocate less than 1% of their marketing
budget to digital marketing initiatives. By contrast, DonQ Rum invests 30%.
Roberto J. Serrallés, of Serrallés USA, exclusive distributors of Puerto
Rico’s preferred rum, DonQ, announces the launch of LadyData, a [...]

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