Archive for the 'Promotions & Marketing' Category

28 Dec

Rum Rebellion?

Rumpundit from the beginning of this saga has maintained that the Caricom countries have a great case for the WTO. Interesting point for the future… does the Puerto Rico statehood vote affect the subsidy down the line? Rumpundit Rum, rivalry, resistance Sir Ronald Sanders 23 December 2012 THE Caribbean Community (Caricom) trade ministers issued a […]

14 Apr

Pirate Ambush?

A cunning piratical ambush – while Bacardi grapples alongside Havana Club.. Cap’n Morgan swoops in and gets the gold..Rumpundit Diageo aims to take on Bacardi By Robyn Black 14/04/2011 09:14 Diageo has announced its intention to take on Bacardi to become the number one rum company in the world by 2015. Captain Morgan: kick-starting Diageo […]

31 Mar

Angostora’s Bitter?

It was sold as an attempt to build a regional giant to compete in world markets – but there’s something about financial engineering that takes the heart out of distillation…Rumpundit Exodus from Lascelles’ board McConnell, Bell and Abrahams stepping down BY AL EDWARDS Caribbean Business Report Editor     Wednesday, March 30, 2011   […]

30 Mar

PR Rum Festival Good PR

Rum Festival – Rum Cited As Tourism And Economic Driver For Puerto Rico Taste of Rum Festival Highlights Importance of Rum to Puerto Rico Looking at the success of this past weekend’s 2011 Taste of Rum Festival in San Juan, one thing is obvious – rum is more than just a drink. It is also […]

26 Mar

Bundaberg Bounds Back

Bundy Rum gets a revamp Emily Prain | 26th March 2011 BDC Bondstore staff members Teena Hetherington, Shannyn Smith and Haley Cassady with the new branding. Mike Knott THE city’s famous Bundaberg Rum is going under the knife for a brand makeover aiming to bring more sophistication to its product, and put common stereotypes of […]

16 Mar

Kraken puts tentacles into TV

Kraken Hokum – but Enjoyable   US: Proximo Spirits gives The Kraken TV push By: editorial team | 15 March 2011 Proximo Spirits has lined up a television advert for its black spiced rum brand The Kraken. The ad, which breaks next month across a number of cable networks, including ESPN, forms part of […]

14 Mar

Poles Apart in Colombia with Dictador

Wandering around the Las Vegas International Bar and Night Club show is an otherworldly existence. Model Agencies from as far away as LA had been tapped to provide skimpily clad marketing assistants, but Dictador’s stand stood out.  Its models in kitschy festishistic outfits matched its black bottles, coated in sensual rubber smooth enough to make […]

27 Feb

PR for PR!

Recovering from the desertion of Cap’n Morgan, PR Rums kick back! Rumpundit. Rums of Puerto Rico Encourages Consumers to ‘Just Think, Puerto Rican Rum’ 2011 Campaign to Remind Consumers of another way Puerto Rico Does it Better Rums of Puerto Rico February 23, 2011 3:17pm EST NEW YORK, Feb. 23, 2011 — /PRNewswire/ — If […]

27 Feb

Seven Fathom hits new heights..

Sceptics have cast doubt on their claim to age their rum at a depth of seven fathoms… but it’s taking off! Rumpundit Expansion creates new jobs soon Posted Sat, Feb 26th 2011, 07:38 (Grand Cayman – CITN) –   The Cayman Islands Distillery, a small local business that are the makers of Seven Fathoms Rum, […]

07 Feb

A distilled controversy

Lowland Scots would not have been seen dead in a kilt until Walter Scott romanticised with all that Rob Roy stuff. And Rabbie Burns drank rum as well – Rumpundit. Row breaks out over rum advert making fun of Scotsmen in kilts Feb 7 2011 By Charlie Gall A ROW has broken out over a […]

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