A Gentleman and a Distiller

Personal circumstances have led me to neglect Rumpundit, but Thierry’s death spurs me back to business and I will do more from now on.

I last met Thierry in New York at the Financial Times “Business of Rum” supplement launch. He was there, not because he was a huge financial player, but because all of us involved respected the quality that Barbancourt represented, not least because of the adversity of conditions in Haiti.

At the conference, I reminded him of what he had told me years before – and he had forgotten. Smiling, he told me in his soft French accent, “Ian, you know, Bacardi are very clevèr.”

“How?” I asked.

“If you look at zeir advertizements, they always want you to drink zeir rum with something else!” he said.

I have to say recent Bacardi products  from Facundo mean it is no longer true but it was a wonderful put down – that could be said of many other mass sale rums!

 

Ian

 

The man behind Haiti’s best-known export, Barbancourt rum, dead at 65